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Strategy Session
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  • Blog

Foottraffik Increases Clear Choice Cannabis’ 

Monthly revenue increased by 75% in 9 months with Inbound Marketing.

Who is Clear Choice Cannabis?

Clear Choice Cannabis is a recreational cannabis dispensary in Tacoma, WA, who is committed to being the most service-oriented, knowledgeable and reliable provider of cannabis flower, concentrates, edibles, and more. Clear Choice Cannabis customers always come first, whether you’re looking for advice on concentrates or simply want help choosing a beautiful glass piece to give as a gift. Clear Choice Cannabis put our years of experience to work for you every day.

“The Clear Choice Cannabis philosophy is simple: delivering the very best quality possible at unbeatable prices so that Tacoma residents have absolutely no reason to search elsewhere for recreational cannabis. We’re always on the hunt for new and better strains of cannabis, ensuring that we have something for everyone, from the first-time smoker to the expert dabber.”

The Problem

Clear Choice Cannabis was a small dispensary near Tacoma, WA, situated outside a major metro area and a military base. Clear Choice Cannabis hit a plateau in attracting new customers to their retail store with radio, billboards, and guerrilla marketing tactics. Clear Choice Cannabis turned to Foottraffik to improve their online brand presence, and drive new customers to their retail store. Foottraffik developed an ROI focused, results driven digital marketing campaign to attract new customers through inbound marketing. 

The Results

Clear Choice Cannabis now ranks in the top 5 keyword positions for all their targets in the Tacoma, Washington region, this includes branded keywords “clear choice,” city keywords “tacoma cannabis,” nearby keywords “dispensary near me,” and general keywords “cannabis store.”
Clear Choice Cannabis: Dispensary Marketing Case Study

Monthly Sales

Clear Choice Cannabis owns a significant amount of Google search engines results page with their website, Google My Business listing, Leafly, Weedmaps, and Yelp profiles. On this dispensary marketing case study, our integrated marketing campaign boosted organic and social visibility and led to thousands of new users visiting the site and new customers to their retail store. 
The sales revenue below reflects the results within the first nine months (April 2016 - December 2016) of the campaign, and the sales revenue has improved even further to date. You can see the live sales revenue numbers on 502data.com.

Website Metrics

April 2016 Vs. December 2016

404% Increase in Total Monthly Sessions (20,200 vs 4,005)

193% Increase in Monthly Organic Traffic (6,206 vs 2,118)

248.31% Increase in Website Page Views (31,198 vs 8,937)

69.56% Increase in Google My Business Customer Actions (7,196 vs 4,244)

Clear Choice Cannabis: Dispensary Marketing Case Study
We saw drastic increases in foot traffic to the store within the first three months of the campaign, and we have continued to see growth to date. Foottraffik has scaled every aspect of our marketing efforts, suggesting innovative marketing tactics to improve our digital presence on a monthly basis. I have complete confidence in their talent and applaud the execution.
– Adam Schmidt

Website Optimization

Before we begin inbound marketing, Foottraffik first builds the foundation of the campaign for SEO. The design is achieved by selecting our relevant keywords for the region and optimizing the website and digital assets to reflect the keywords.
Keyword Research
The foundation of SEO. It all starts with what word your customer types into the search box. We must first analyze when, how, and what people are searching before we can optimize a website. 
Website Architecture
We began by performing a comprehensive website audit to identify optimization opportunities for this particular dispensary marketing case study. These included changes to the website architecture, implementing organization and schema markup, redirecting and repairing broken links, and fixing canonical and duplicate content issues.
On-page Optimization
Businesses can significantly benefit from investing time and resources into optimizing their website with on-page SEO. We’re going to break down the factors that are essential in optimizing your site title tags, header tags, URLs, meta description, site structure, media, anchor text, and content.

Inbound Marketing Strategy

In parallel with the ongoing technical SEO efforts, we executed on a comprehensive inbound marketing strategy that encompassed a full cycle of digital marketing tactics including:
Content Marketing
Creation and sharing of content to stimulate interested in a brand using blogs, images, videos, and other media.
Display Advertising
Utilizing banner advertisements, rich media, images, audio, and video to communicate an advertising message.
E-mail Marketing
Utilizing the email communication method to build loyalty, trust, and brand awareness.
Online Public Relations (PR)
The process of influencing people through online publications, rather than buying product placement of brand content.
Influencer Marketing
Leveraging social media profiles of industry leaders to build relationships with your target audience. Influencers can share your content through their websites, blogs, and social media networks.
Social Media Marketing (SMM)
The process of gaining traffic, increasing brand awareness and attracting new customers through social media sites.
Pay Per Click Advertising (PPC)
The method of using an advertising network to direct traffic to a website on a cost per click (CPC) basis.
Text Message Marketing
A permission based technique to spread a promotional message through SMS, iMessage, or other chat platforms.
Website Marketing
The application of marketing tactics to drive new traffic to a website through SEO, PPC, and other digital marketing channels.
Search Engine Optimization (SEO)
Is the process of improving the visibility of a website on organic (“natural” or un paid) search engine result pages (SERPs), by incorporating search engine friendly elements into your site. In addition to the above-mentioned website optimization, we are constantly adding new pages, blog posts, and media to the website to target new keywords.
Online Reputation Mgmt (ORM)
The means of improving your brand’s good standing reputation online by monitoring and responding to reviews, tagged photos, blog posts, and social media interactions.
In addition to inbound marketing, since 70% of the visitors were on mobile devices, we tested conversion rates and implemented a new responsive homepage design to guide customers to our four main calls to actions: visits to the menu, visits to the deals page,  requests for directions, and phone calls. The campaign resulted in increased traffic, leads, social mentions, and ultimately foot traffic to the retail storefront. 

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