Content Marketing

We spoke above about possibly interviewing the brands you carry to further educate and gain trust from your customers, but this could also live on your website as a brand profile. Write in-depth content on the products, brands, and their manufacturing, sourcing, etc. This content will provide more context to the products on your shelves and shows the consumers you care and have done your homework.

Why not take all that content you’re producing on a regular basis, and merge that into a white paper or ebook? Ebooks make perfect lead magnets for harvesting new leads and reinforce the authority of the author and brand. For example, we use our “Beginner’s Guide to SEO for your Cannabis Dispensary” as a way to spark interest with dispensary owners.

When building out your content marketing plan, it’s important to distribute this content into different channels. Email marketing is one of these channels. Have you written a few new blog posts? Send snippets of this content out to your email list to entice them click through to read more. Use email newsletters to write a letter from the founder, talk about the local community, educate your followers, or inspire them with valuable, engaging content.

We said it before; creativity is key to content marketing. Why not use visually interpret data to appeal to visual learners? Turn that boring data into a beautiful piece of artwork, and integrate these infographics into your in-store marketing materials, flyers, and billboards. Consumers may find it easier to digest your content in picture format, as opposed to reading.

People love hearing about what others have to say about your dispensary, your customer service and really about the experience you offer. Testimonials are shared across multiple user-generated networks. Repurpose this content and distribute it through your channels to build credibility among your customer base.

Keep your content fresh by using video. With the rise of Facebook, Instagram, Snapchat, and Youtube, rich media dominates the news feeds. Create a video and spread your message through your blog, email, and social media accounts. Live video has also taken the world by storm. Leveraging live video on Snapchat, Instagram and Facebook is a great way to engage with our audience on the fly.

We said it before; creativity is key to content marketing. Why not use visually interpret data to appeal to visual learners? Turn that boring data into a beautiful piece of artwork, and integrate these infographics into your in-store marketing materials, flyers, and billboards. Consumers may find it easier to digest your content in picture format, as opposed to reading.

Memes are a popular and fun way to create captioned images that humorous in nature. This content is highly shareable and does well on social media.

Your audience is diverse and how they choose to digest content varies. Offering audible content, like podcasts is yet another great form of communicating with your customers.

Whether it’s a product page or a product category – Make sure you also recognize this as a content marketing opportunity. You can add a great deal of relevant content for customers perusing through your website.

As humans, we are always looking for something new, shocking, or cool to share with those around us. It could be educational or inspiring, but where the value really lies is in its currency. If you are creating content that your reader can share with their friends, it’s a success.

This is content that initiates that knee-jerk reaction for your reader to act and act now! Create content that strikes a chord with your audience in a powerful, profound way and give them a way to get involved.

Create value and add context where it’s needed to your brand and the products you offer. It may not be inspiring, but adding practical value builds a solid relationship with your followers.

This is content that is unique to your dispensary – It’s a story that no one else can tell. It’s not a news article, it’s content comprised of your unique perspective and insight.