Working with you as your partner, we will help you develop and execute a comprehensive results-focused, ROI-driven marketing strategy to build your brand, cultivate customer loyalty and increase revenue. From customer acquisition to loyalty programs to mobile strategy, we’ve got you covered! Bottom line: our goal is to deliver the highest ROI for a reasonable investment.
We win our clients new customers with great content, targeted advertising, and insightful digital design.
Working with you as your partner, we will help you develop and execute a comprehensive results-focused, ROI-driven marketing strategy to build your brand, cultivate customer loyalty and increase revenue. From customer acquisition to loyalty programs to mobile strategy, we’ve got you covered! Bottom line: our goal is to deliver the highest ROI for a reasonable investment.
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While traditional forms of promotion aren't going away anytime soon (and many continue to be successful for dispensaries), digital channels -- particularly search, social media, and mobile -- are driving more consumers to digital over traditional media. Quite simply: Digital strategy is not a luxury. It's essential to the long-term success of your dispensary.
Fully armed with the most sophisticated technologies and one of the most seasoned marketing teams in the industry, we’re three steps ahead of other agencies in how we develop and deploy innovative online marketing strategies. When you work with your dedicated team at Foottraffik, you’ll get nothing less than the most effective -- and proven -- data-driven online dispensary marketing strategies. We’ll guide you every step of the way -- from planning thru execution.
Consumers have become less tolerant of bad website design -- particularly of websites that aren’t mobile-friendly. Proper design and intuitive usability are essential to creating a user experience that your audience will appreciate. We’ll work with you to perform a comprehensive website audit that ensures you meet all the important benchmarks, from SEO to user experience.
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One of the biggest myths out there is that you can design your website in isolation from all your other marketing efforts. And, it's a myth that can cost you dearly. Sure, pleasing aesthetics are part of web design. But effective design encompasses so much more: from branding to customer acquisition to SEO, the design of your site influences virtually every aspect of your Web presence.
We can help you develop a best-in-class website that drives results:
- Beautiful visual design
- Multi-device, responsive design
- Search-optimized, content-rich sites from the get-go
- Customer-centric design
If you don’t have a mobile strategy, you don’t have a strategy. More than 60% of your customers will likely access your site with a mobile device. We work with your team to develop a mobile strategy -- from ensuring your site is mobile responsive and optimized to leveraging local-sensitive data to send marketing messages and notifications that drive traffic to your dispensary.
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Mobile marketing is vital for your website to be responsive; we’ve found that 70% of visitors to our client websites are using a mobile device such as a smartphone or tablet to access the site. But, mobile doesn’t end with your website.
Consider these stats:
Consider these stats:
- 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)
- The first position on Google search results on mobile has a 31.35% clickthrough rate. (Advanced Web Ranking, 2015)
- 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)
When working with Foottrafik, your mobile strategy will include:
- Responsive Web Design
- Mobile-Optimized Email
- Text Message Marketing
- Search Engine Marketing
- Mobile Applications
Most dispensaries just don’t have the resources -- staff, time, or expertise -- to develop, execute, and manage their email marketing needs. If this sounds like you, you’re in luck! Foottraffik provides fully managed email marketing solutions as part of our online dispensary marketing strategy. Our email marketing services will save you time and money while delivering results. Our turnkey solution includes strategy, campaign ideation and creation, mailing setup, list management, and deployment.
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Email marketing is alive and well!
- 90% of email gets delivered to the intended recipient’s inbox; whereas only 2% of your Facebook fans see your posts in their News Feed (Source: Forrester Research).
- Email is a great way to keep your subscribers informed. 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – MarketingSherpa
- Promotions delivered in email drive online sales and in-store visits. 64% of US Internet users have printed a coupon from an email – Shop.org Report
Of course, effective email campaigns require high level skills to pull off and drive results. You need to know what cues your audience will respond to. That’s where we come in. Thru extensive research and data analysis, we create campaigns that drive unparalleled results:
- We make your customers love you and turn them into raving fans (and brand ambassadors)
- Our email campaigns provide an easy path to conversion (to drive -- ahem, foot traffic and sales)
- We help you build your list and nurture your customers
To say that search strategy is paramount to your online dispensary marketing strategy is an understatement. If you can’t get found, you’re invisible. But, effective search strategy takes time, resources, and expertise. Foottraffik will help you develop a comprehensive organic search strategy focused on building your brand, driving traffic to your website, and driving foot traffic to your dispensary.
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Think about it: a potential customer whips out their phone to search on "dispensary nearby." Who shows up first? Do you (or your competitor)? Search marketing can get complex, no doubt about it.
But, following some fundamental principles -- the proper use of keywords, meta tags, correct and consistent display of your dispensary name, address, phone number (NAP) -- will help ensure search engines can easily find you. In turn, of course, this means so can customers.
Local marketing requires thinking hard about who your potential customers are, including what motivates them, where they’re at, and what you’re competitors are doing. We’ll work closely with you to develop a local strategy including: managing your listing in search and local directories, sponsoring local events, targeting local social media users, cross-promoting with other local businesses, and gaining local media exposure.
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Local marketing targets the community around a physical dispensary. One of the most effective local marketing tactics (which boosts local visibility, SEO, and drives traffic to your dispensary) centers around Google My Business and local business listings.
A local business listing is an online profile that contains your business name, address, phone number, and other details. There are thousands of websites and directories on which local business owners are allowed to create free business listings. Apps overlap with directories. But, high traffic sites like Leafly and Weedmaps also provide mobile apps that cannabis consumers use to search on strains and dispensaries.
A local business listing is an online profile that contains your business name, address, phone number, and other details. There are thousands of websites and directories on which local business owners are allowed to create free business listings. Apps overlap with directories. But, high traffic sites like Leafly and Weedmaps also provide mobile apps that cannabis consumers use to search on strains and dispensaries.
Why local marketing important?
- 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
- Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
- 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)
The power of social can’t be underestimated. Word-of-mouth increasingly takes place online. Where are your customers? Facebook, Instagram, Twitter, and increasingly, cannabis-focused social channels. Social media can be a highly effective tool in building customer loyalty, while reaching new customers. We’ll work with you to help you develop a strategy to engage with your audience, from developing remarkable original (and sharable) content to curating content relevant to your audience. Remember, content lives online forever -- we’ll make sure you shine!
Content marketing starts with creating remarkable content that you can share across media channels. An effective strategy involves creating, publishing, and distributing content that your audience (cannabis consumers and enthusiasts) will appreciate. Your customers have questions and are eager to learn: from safely consuming edibles to how cannabis may help them treat chronic pain. We’ve built a team of the best writers in the industry, writers with experience writing for some of the biggest media outlets in the industry such as Leafly and Wikileaf.
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Why Content Marketing?
According to a report by Nielsen’s Global Trust In Advertising, medium people trust editorial content over ads on television, radio, billboards, newspapers and magazines. Content marketing helps attract new customers, retain existing ones, and move them through the buying loop.
According to a report by Nielsen’s Global Trust In Advertising, medium people trust editorial content over ads on television, radio, billboards, newspapers and magazines. Content marketing helps attract new customers, retain existing ones, and move them through the buying loop.
The typical buying loop follows a consistent pattern:
Awareness: Customer identifies a problem, but is unaware there is a solution.
Research: Customer will perform research to educate them.
Consideration: Customer begins comparing products or services from different vendors to ensure they’re getting a high-quality product at a fair price.
Buy: Customer decides on a solution, and moves forward with the transaction.
Research: Customer will perform research to educate them.
Consideration: Customer begins comparing products or services from different vendors to ensure they’re getting a high-quality product at a fair price.
Buy: Customer decides on a solution, and moves forward with the transaction.
Building customer loyalty and maintaining your reputation is an essential -- but often overlooked component -- of your digital strategy. What influences your reputation, while helping build loyalty? Every review, every piece of online information about your dispensary, how you’re perceived in the marketplace -- these pieces all influence how customers (and prospective customers) view your business. As they say, building a stellar reputation takes time, but losing it can happen quickly. Foottraffik works closely with you to make sure you build an impeccable reputation, while cultivating loyal customers.
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A loyalty program is a rewards program offered by a dispensary to customers who frequently make purchases. A loyalty program may give a customer advanced access to new products, special sales, coupons or free merchandise.
Why is it important?
A successful dispensary -- relies on building a base of loyal, repeat customers. They keep the lights on, the doors open, and serve as your brand ambassadors. And, let’s not forget: the cost of acquiring new customers is much higher than retaining (and nurturing) existing ones.
- 81% of consumers agree that loyalty programs make them more likely to continue doing business with a brand (Bond)
- 89% of American consumers say they are loyal to brands that share their values (Wunderman)
- 8 out of 10 consumers are willing to pay more for better customer experience (Capgemini)
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